Ways of Seeing
Project
Communication Design
Date
2024
Description
Ways of Seeing is a poster series created to promote John Berger’s iconic 1972 BBC television show. The project takes a conceptual and experimental approach to visual communication, encouraging a critical view on how we interpret images. All typographic elements were composed exclusively in Helvetica, aligning with the project's formal constraints. The result is a set of posters that reflect on perception, representation, and the act of seeing itself.
